Brand Strategy
Naming
Visual Identity
Website
Strategic Messaging
Go-to-Market Strategy
Amie Colosa
Christie Ha
Eve Smith Davies
Jee Chang
Jessi Brattengeier
ADL Ventures won a New York State grant to develop an accelerator program: connecting established companies with climatetech startups to solve their unique decarbonization challenges.
The program needed to get off the ground in a matter of weeks, and needed a compelling brand and clear value proposition to attract startups and corporate participants alike.
Unlike other accelerators, Uptake does not take equity – but we discovered that this wasn’t the biggest selling point for startups.
We pivoted its strategy to highlight how it accelerates market adoption on both sides of the equation: helping startups broker their first commercial contract and smoothing out operational hiccups and risk for partner corporations.
We named the program to highlight its focus: creating the market conditions for frontier climate ventures to get uptake in the market.
We built the launch ecosystem – a full website, editorial content, social assets, and promotional swag – to go to market within a matter of weeks.
Within six weeks of launch, Uptake Alliance's website had 6K visits, 4.4K unique visitors, and 13K page views.
The venture development program received 118 applications from startups across 27 states and 8 countries.
Within 18 months of launch, Uptake has successfully recruited and led two cohorts of startup participants.
With their intimate knowledge of our business, they were able to add ideas for creating OKRs, sharpen our thinking within the sessions, and create the commitments to hold ourselves accountable to them.”
Executive Director,
Uptake Alliance
