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Pamela Munson


SERVICES

Brand Strategy
Photo Creative Direction
Copywriting

Pamela Munson is a New York fashion brand inspired by the founder’s grandmother. Growing up, Pamela was moved and mesmerized by how her grandmother wore orchids in her hair, spent time by the ocean, and lived life to the fullest. From articulating a brand strategy to photo art direction, our team refined a vision that connected deeper with the company’s core values and client base.

 

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INTENTION

A deeper connection.

Pamela Munson’s handbags are built to last. — With a great product in hand, our team set out to refine Pamela Munson’s vision and identify a brand positioning that would more deeply resonate with the company’s existing client base.


 
 

OUR APPROACH

We listen to founders first.

Our discovery workshop with Pamela Munson was a deep dive into understanding Pamela’s story as a founder, and why she set out to start the brand in the first place. We learned that the brand was inspired by a woman who lived out beauty and magic in her everyday life — Pamela’s grandmother.

With that in mind, our team refined the brand’s vision to reconnect with the elegance of that era. Pamela Munson becomes a brand that reminds women to take time to slow down and experience the romance, magic, and connection we all deserve in our everyday lives.

 
 
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