Brand positioning
Strategic messaging
Website
Chris Dowd
Eve Smith Davies
Jee Chang
Shanley Knox Harruthoonyan
VIA BioFuels pioneered a game-changing petroleum alternative that’s faster, simpler, and more efficient to produce than ethanol – and supports carbon-free production of critical materials like nylon and decarbonized plastics.
They recognized a massive opportunity to scale through investment, but needed to articulate their tech and its value in a way that non-scientists could understand.
UME’s climatetech and business experts went deep with VIA’s leadership to deeply understand the science, use cases and financial model.
The result: a clear and powerful investor-friendly story.
We developed a new pitch deck that clarified the problem that the technology solves; showed how the business model works; and elevated investor benefits that protect equity, minimize dilution, and make investment a no-brainer.
Since our work together, VIA has been able to establish two key milestones in their growth journey: expanding their team (with additional research scientist talent) and expanding their production facilities (to prove out their product's global scalability).
The team remains on track to lead an investment round in the next 12-18 months.
Their team helped distill our complex science into a compelling, clear, and investor-ready story that truly captures the essence of our mission, and will be instrumental in driving our next stage of growth.
We deeply appreciated their professionalism, creativity, and ability to translate our technology into an accessible, impactful message.”
CEO, VIA BioFuels
