Pamela Munson is an eponymous New York fashion brand inspired by the founder’s grandmother. Growing up, Pamela was mesmerized by how her grandmother wore orchids in her hair, lived by the sea, and embraced life without regrets. The UME team worked with Pamela to reveal the richer story, values and inspiration behind her straw accessories. Our work allowed the brand to connect more deeply with both the team, distributors and its growing clientele.